Customer Experience is the new marketing. Hear from the CEO of The Coffee Academics about the many benefits of integrating Apple Wallet and Google Pay Passes with their Point of Sale (POS) software. If you’ve integrated passes into your online to offline business already, please share your experience in the comments below. If you’d like to know […]
How to engage your customers with the Apple Wallet changeMsg
A few months ago one of our client’s wanted a solution that would push engaging messages to their customers passes based on their activity. Using the Passkit API this is a very straightforward task but I thought it would be good to document the use case in the hopes that it might inspire someone else […]
10 ways to promote and distribute mobile loyalty cards (and tickets, and coupons)
80% of customers say they are much more likely to choose a brand that offers them rewards for being a good customer (and 89% of millennials say the same) and twice as likely to recommend the brand to others. But when asked, the majority of consumers say they are unaware if a brand offers any rewards. […]
Customer Loyalty: What is it?
You could say that we’re slightly obsessed with customer loyalty here at PassKit and we’ve written about it countless times. Why? Because the best kind of customer is a returning customer. When someone’s had such a positive experience with your brand, you want to keep them coming back for more. Or, in layman’s terms, you […]
What’s new with Apple Wallet in iOS 11
It’s that time of year where Apple releases its latest OS: iOS 11. While there are hundreds of new features in iOS 11, we were especially excited to see what’s new with Apple Wallet and Apple Pay – and we were impressed. Here’s everything you need to know with Apple Wallet in iOS 11. The […]
How to use Golang & AWS Lambda to build a scalable Barcode Generator (Part 2)
Note: this is part 2 in a 2 part series. Please click here for part 1 (running Go in an AWS Lambda). 5. Setup API Gateway Login to your AWS account, and navigate to API Gateway. 1. Create a new API: 2. Name the API: 3. Add & configure the resource: Make sure to check […]
How to use Golang & AWS Lambda to build a scalable Barcode Generator (Part 1)
1. Introduction This is part 1 of a 2 part series. For part 2, please click here. This article covers how-to: Write golang functions for AWS Lambda. Use AWS API Gateway to return binary content. Link together AWS Lambda & API Gateway to create a scalable HTTPS service for barcode generation. Why do we need […]
4 Digital Loyalty Card Solutions for Small Businesses that Work
One of the main challenges that small businesses face today is customer retention. You’ve done a great job in getting people to ‘Like’ your Facebook page, you’ve gotten customers to visit your store, you’re posting cool pictures on Instagram. But your customers aren’t coming back. Getting that customer to come one more time to your store […]
The 6 Best Virtual Reality Apps for your Smartphone
The famous “there is not yet content in VR” is no longer current. Today, there are no fewer than 5000 VR apps on Google Play and App Store. Of course on these 5000 applications there are good and less good ones. Here is a selection of the best applications that are available today. 1- VR Player […]
The Difference Between Augmented and Virtual Reality
Augmented, virtual, mixed … It is not so simple to find oneself with all these forms of reality. But differentiating between virtual and augmented realities is pretty easy. The origins The concepts of virtual reality and augmented reality have enjoyed a relatively recent popularity, but their origin is not new. For virtual reality, it is […]
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